Digital Transformation
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Digital Transformation is the process of employing digital solutions to create or modify business processes to meet changing business and market requirements. This involves leveraging technology to enable businesses to achieve growth through enhancing customer experience. The term is not only restricted to technology but delves deeper into formulating a strategy to propel organizations into the digital vanguard.

Gartner defines Digital Transformation as ‘anything from IT modernization (for example, cloud computing), to digital optimization, to the invention of new digital business models.’ The Gartner CIO Agenda 2021 highlighted that 69% of boards report accelerating digital business initiatives in response to COVID-19.

With the changing scenario, organizations adopt Digital Transformation to engage and serve their customers in a more efficient manner, improving their competitiveness in the market. Digital Transformation is imperative to preserve the business and the future of the business.

Digitization is converting data and information into a digital form. This conversion into a digital format means that the information can be used by a computer system. This allows extracting information or data that can be processed and analyzed. This means that it also involves the automation of manual and paper-based processes.

On the other hand, Digitalization is employing technologies and digitized data to improve business operations. Digitalization cannot occur without digitization as it embraces the ability of digital technology to capture and assess data to make better business decisions and enable new business models.

Digital Transformation is the holistic implementation of technology across various processes involved in business to ensure fundamental changes. This results in increased efficiency, and improved business agility and thus ensures the satisfaction of employees, customers, and stakeholders. Digital Transformation involves a strategic approach that relies on the integration of digitized data and digitalized applications.

Although Digital Transformation revolves around customer experience and has been around since the 1990s, it has evolved with the COVID-19 pandemic. Digital Transformation has become the focal point of operational efficiency and innovation in an organization. As the market dynamics are changing across industries, it has become imperative for organizations to streamline and digitalize operations in terms of the overall strategy of the business.

The need for organizations to re-develop their digital landscape and reinvent their operations through implementing Digital Transformation lead to improved customer acquisition and satisfaction. In the current situation, an organization that does not transform itself digitally to meet the demands of the business landscape will struggle to survive.

Digital Transformation can also be seen as business transformation as it drastically changes the way an organization functions bringing in more transparency and order. A Forrester Consulting research study commissioned by Accenture Interactive found that the key drivers of Digital Transformation are profitability, customer satisfaction, and increased speed-to-market.

It is important for businesses to well understand the benefits that Digital Transformation can bring along. Some of the key advantages are listed below-

• Increased Operational Efficiency:: By employing Digital Transformation, an organization’s efficiency will improve as the process gets automated. With a digital approach, businesses can deploy modern technologies like machine learning and artificial intelligence. This results in processing data efficiently and providing more insightful results. This eventually aids in offering more effective services to customers.


• Increased Productivity: Digital Transformation helps to achieve better productivity as smart technology solutions help businesses maintain their digital transition. The solutions assist in automating specific operations to reduce manual labour, lower expenses, make employee jobs easier, and improve service delivery. This eventually increases productivity.


• Improved Customer Experience: Modern customers expect organizations to operate transparently and offer services with a quick turnaround time. The quality of services determines how regularly customers use a service. The use of the right technology solution help in attracting and retaining customers by offering an impeccable experience.


• Increased Revenue: A study conducted by MIT found that companies that have embraced Digital Transformation are 26% more profitable than their competitors. As Digital Transformation enables access to cloud systems which help improve customer experience, it eventually results in increasing the revenue of the organization.

As businesses are moving towards Digital Transformation, they need a technology partner that can formulate the right strategy with respect to innovative solutions to achieve organizational goals. As a leading provider of innovative IT solutions, JK Tech can assist businesses with high-end solutions for a superior customer experience. The solutions offered by us include-

• Customer Experience
• Data Analytics
• Intelligent Automation
• Cloud